5 Steps to Successful Employment Offer Negotiations In The Construction, Engineering Industries

September 9th, 2017

Many job candidates in the construction industry fail to negotiate when they receive an employment offer. Failure to engage in employment offer negotiations typically stems from an applicant’s lack of negotiation skills, fear of rejection, or worry that attempts to negotiate will anger a hiring manager. Construction and engineering professionals should arrive at the negotiating table armed with current salary data and a summary of their special skills. Below are five tips designed to help professionals in the construction and engineering industries successfully engage in employment offer negotiations.

1) Do your research. Arrive at the negotiating table armed with the latest statistics and salary trends in the construction or engineering industries. Make sure that the data you reference possesses the following attributes:

  • Citing data from the past twelve months will help your case.
  • Statistics and salary data that you cite should correspond to the position you seek and your qualifications.
  • Cite data from credible sources such as the U.S. Bureau of Labor Statistics

2) Have your brag book on hand. Do not be afraid to remind employers of your accomplishments, awards, and notable projects you managed. You should also reference any contributions you have made to your local community. Summarize your professional achievements and activities in an organized format that will delight employers and enhance your odds of securing your dream offer.

3) Highlight your special skills and certifications. When you negotiate for additional compensation or job-related perks, you need to be ready to justify your value as an employee. Examples of relevant certifications or special skills that would help your negotiation efforts include the following:

  • Certified Construction Manager (CCM)
  • Certified Professional Construction Certification (CPCC)
  • Construction Engineering Certification

4) Be prepared to compromise. Ideally, you will succeed with your negotiations. However, there is a chance that an employer will reject your request or present a counteroffer. Remember to respond gracefully regardless of the news that you receive.

5) Follow up. It is unlikely that you will receive a confirmed offer immediately after you finish negotiating with a potential employer. In most cases, hiring managers will require time to finalize a decision and prepare an updated offer. In the interim, follow up with the employer to express your appreciation for considering your request.

Do not enter employment offer negotiations without a strategic plan. By following the tips above, you can increase your odds of success at the negotiating table and receiving the employment offer that you deserve.

eBook Marketing Strategy: How to Turn Your Blog Into an eBook

September 9th, 2017

Every time you write a post on your blog, you write great content. You spend time on that content, and it has real value. Why not publish it in a book?

Seth Godin, the master blogger, has published incredible numbers of books using content he previously published in blog posts. Each bit of his blog posts can and does show up in a book at one point or other. Shopping the book store, I flipped through a copy of one book, and realized… I’ve read all of this before. I bought the book. It was contained between the covers; all that wisdom in one spot.

Then the concept slapped me upside the head and I realized I could have been doing the same thing all these years. Instead of struggling to WRITE a BOOK on the side, I could be publishing my blog content into books. Yay me!

What about you?

Do you have content worthy of recreating into a published book?

Tricia Lott Williford published her blogs into a book – albeit, edited, rewritten, and formatted into a continuum that offered insight into situations like hers – but a book. The concept sprung from writing every day.

In reality, many bloggers have pulled valuable content from their blogs, edited, rewritten, or resculpted their posts and turned them into books. Some writers, such as Krystine Kercher, format blog posts into that specific line of thought and write chapters of their book as blog posts you can read. Then publish the book with all of the chapters, so you have it in one brilliant well-bound presentation. And what a cover!

Even if your blog has an incredible cover, the design of your book cover can improve marketability of your book. Purposeful design is always an option over the random header and blog branding that takes place on your website. Why not improve the brand with a great book cover?

Plot your blog for publication –

There’s a secret to writing blog posts for publication, and I’m going to give it to you right here:

  • Have a plan for each blog post.
  • Create an outline and add your blog post to a specific part of the eBook document.
  • Fill up your outline with articles you write on your blog.
  • Submit your document (the one where you post all of your blog posts) to a publishing company online – I use KDP Amazon, to publish my eBooks.

When you sit down to write a blog post, if I’ve learned anything through the years, from Jeff Herring, the content guy, it’s the need to have a plan. Not only should your blog post offer incredible value to the reader, but it should be set up in an organized way so the reader recognizes the value of what they’re reading right away. Don’t lead readers astray – give them what they need.

Write with intent!